Why Event Production Matters

The landscape of live events production companies is packed with options. But with nearly 20 years of production and design experience, Fuller Street bridges the gap between creative vision and technical execution in ways other event management companies cannot. Our 360 event management approach means we do much more than just run your event — we design, produce, manage, and deliver from every angle.

With the experience of producing corporate events in Los Angeles and beyond, Fuller Street is ready to serve as your production partner, working directly with AV companies, creative agencies, and corporate producers to deliver your world-class event.

There are many types of events and many moving parts that make up comprehensive 360 production management. Each function plays a critical role in producing complex events that run smoothly from start to finish.

Comprehensive Event Production

Comprehensive event production provides care and oversight for every production detail from creative concepts and pre-planning to execution and post-event wrap-up. This approach provides a single point of accountability and reduces the common pitfalls that come with fragmented teams and splintered information. This method incorporates managing all components for the event such as staffing, AV and tech, event schedule, and venue logistics. The goal is to ensure creative ideas are delivered practically and safely.

Event Production Logistics

Event logistics are the backbone of any successful production. This involves vendor coordination, permitting, staffing, rentals, transportation, and load-in/load-out processes. Well-run logistics ensure the right people and equipment are in the right place at the right time, minimizing delays and avoiding costly mistakes during the event. Event production management teams also handle on-site operations, ensuring gear arrives on schedule, setup runs smoothly, and timelines are maintained.

Corporate Events in Hotel Ballrooms

Ballroom events come with unique challenges. These spaces often require customized staging, drapery, and lighting designs to transform bland hotel ballrooms into engaging environments. Even with in-house AV teams, the production management team will still need to coordinate plans, designs, and production goals to create the event vision. Thoughtful planning helps avoid common issues like poor sightlines, bad acoustics, or generic-looking sets. Ballrooms may also come with union requirements, rigging restrictions, and noise ordinances, all of which a seasoned production team will navigate to optimize the space.

Corporate Retreats and Summits

Corporate retreats and summits combine content delivery common with standard corporate ballroom events, with the addition of breakout rooms and team-building experiences. They often require a balance of scenic environments, breakout spaces, and interactive elements. The goal is to create a productive atmosphere where messaging lands, but guests stay engaged and connected. These programs typically include workshops, keynote presentations, and experiential moments, and clear directional signage, all requiring seamless production support to achieve the event’s objectives.

Signage Design

Event signage serves both branding and functional purposes. From wayfinding systems to environmental graphics, signage helps attendees navigate the space while reinforcing the event’s theme and identity. Good signage planning reduces confusion and strengthens the visual impact of the event. Thoughtful placement and design of signage also help control audience flow and enhance the overall guest experience. The event management process often entails coordinating artwork between the brand and design team, typically making sure file types, color properties, and resolutions are all up to spec.

AV Company and Tech Partnerships

Audio, video, and lighting production must work in harmony for a flawless event. Event production companies work closely with AV teams to hit all the moving tech targets. Whether they are in-house AV teams provided by the venue, or third-party providers, the AV team needs a clear roadmap for production including timelines, assets, and production needs. A reputable event management company knows how to interface well with the teams responsible for live event video production, LED walls, sound systems, and show cues — all to protect creative integrity while solving complex technical challenges. By fostering strong AV partnerships, production teams bridge the creative and technical worlds to create immersive, impactful experiences.

Technical Design and Layouts for Audio, Video, and Lighting

Detailed technical layouts ensure all show elements are accounted for, compliances are adhered to, and necessary considerations are made for the venue space. Technical drawings include specifications of gear placement, cable run mapping, planning power distribution and power needs, and ensuring proper rigging is in place for lighting and audio. Good production management for technical planning prevents show-stopping issues and keeps production safe and efficient. This ensures that the creative vision is achievable and integrates properly within the venue’s infrastructure.

Vendor & Venue Management

Production management extends to coordinating vendors, handling contracts, and managing important venue logistics from load-in through load-out. This includes navigating union rules, local permitting, insurance requirements, venue hours, venue staff, and other venue-specific details. Clear communication and oversight in this area keep projects on track and venue management happy. Similarly, managing multiple vendors efficiently with the venue reduces friction and ensures every partner is set with a solid production timeline and expectations for the venue. Each vendor typically has their own sets of questions and needs from the venue. As the event management company, the task becomes coordinating all of that information between key stakeholders to prepare for a smooth and seamless event day. Happy vendors and a happy venue adds up to happier clients and event producers.

Live Event Operations & On-Site Management

Day-of execution is where all the event management planning is tested. Managing crews, overseeing AV installations and technical setups, communicating across multiple teams, and solving problems in real time when everything is urgent and important is where a good production management company earns a reputation. Strong on-site event managers keep events on schedule and ensures any unexpected issues are resolved quickly, and when necessary, without audience disruption. The event production team monitors every detail from sound checks to safety protocols, providing a critical safety net for live event success.

Event Production Strategy & Planning

Every live event needs a well-executed strategy to succeed. This phase involves setting goals, mapping timelines, identifying risks, and aligning creative visions with production realities. Early planning allows for smoother coordination between creative, technical, and logistical teams, reducing surprises as the event approaches. Production strategy will include budget management, run-of-show development, and contingency planning to mitigate risks.

Custom Staging & Layout Design

Stage design shapes how audiences experience content. Custom staging involves creating layouts that maximize sightlines, complement the venue, support lighting requirements, and implement any custom scenic elements to highlight the brand or corporation. Great stage design enhances storytelling. It draws focus and creates impactful visual moments that resonate with the viewer. A well-designed stage is way more than just a collection of staging decks – It accounts for presenter comfort, camera angles, and provides for seamless transitions between program elements.

Experiential Meets Event Production

When experiential marketing intersects with event production, Fabrication meets Show-Flow. This involves building interactive environments that function as both scenic elements and engagement tools to build a deeper audience and brand connection. Coordinating experiential pieces with live production schedules is key to maintaining production precision. Successful execution requires a deep understanding of fabrication, technical design, and how these elements impact and integrate into the overall production timeline.

Corporate Event Engagement & Experience Design

Beyond execution, production management teams shape the overall execution of the event. This includes having an attention to many moving parts and details, considering the layout, stage, AV design, signage, and even technology that enhances audience engagement. Great experience design leaves attendees feeling connected to the brand and the event’s message.

Fuller Street is your choice:
Our Event Management Expertise

As a live events production agency, our mission is simple: produce exceptional events that look great, run flawlessly, and deliver results.

We’re more than just another live events company in Los Angeles. Fuller Street is a trusted partner for corporate event production, experiential production, and public event production in Los Angeles. With nearly 20 years of production experience, we have the ability to provide:

– Comprehensive event management services
– Integrated relationships with Los Angeles AV production companies
– End-to-end production management
– Deep understanding of all the moving parts with event production
– Scalable solutions for public event production in Los Angeles of all sizes
– The unique ability for integration of custom scenic fabrication with live event production management services

Ready to Make Your Dream Event A Reality?

Whether you’re planning a corporate summit, a public brand activation, or a live-streamed product launch, Fuller Street is your 360 event management partner.
Connect with our team today and experience what full-service event production truly means.