How Fuller Street Powered Chase Bank’s Experiential Marketing College Tour
Raising Financial Awareness Through Experiential Marketing: The Chase Bank ‘Back to the Yard’ Tour
Engaging young audiences in a meaningful way is key for brands seeking to build lasting relationships. Recently, our team at Fuller Street partnered with Chase Bank for their annual “Back to the Yard” event—a unique experiential marketing tour that helps young college students make sound financial decisions through interactive learning. Here’s a look at how we helped make this multi-campus experience unforgettable.
Setting the Stage: How to Engage College Students Through Experiential Marketing
Chase Bank’s “Back to the Yard” tour is a prime example of good experiential marketing at work. The best brand activations not only entertain, but they are also designed to engage and educate. With a focus on customer engagement and delivering actionable insights in a fun way, this event was crafted to create lasting impressions for college students, ultimately creating deeper brand loyalty for Chase Bank with new young constituents. It’s a win win.
Fuller Street lent a hand with full 360 Production Management, handling every detail from strategic planning to execution across multiple university stops through various cities. Our hands-on management approach allowed us to provide a smooth, on-brand experience that was both educational and enjoyable.
How to stand out with brand activations: Key Components of the Chase Bank ‘Back to the Yard’ Event
To make the event fun and memorable for the attending students, we implemented custom fabrications, engaging games, areas to post up for food and conversation. Not to mention a chance to win free cash! Here’s a snapshot of some of the highlights:
- Interactive Games & Custom Fabrications
The event included various custom interactive pieces that we designed and fabricated. The branded Plinko, Cornhole, and oversized Jenga tower were all designed and built in house. We loved the idea and the playful way it allowed connection with the Chase Bank brand while supporting the financial awareness goals of the event. But the standout element was definitely the cash grab machine we designed and built from scratch – because what college student doesn’t need free cash? (The cash was purely for fun—but it made for great energy!) The extra layer of excitement and attraction these games brought to the event allowed students to interact with the brand in ways they’ll remember throughout their college careers.
- Atmosphere & Ambience: Creating the Vibe
Successful brand events need the right ambience, and we made sure the Chase Back to the Yard tour had just that. To create a comfortable, energetic environment, we provided tables, seating, umbrellas, and a custom surround for the DJ booth. Music is key at any event, especially at colleges, and the DJ booth gave students a soundtrack to their financial learning. With the seating, and music, every student had a draw to enjoy the atmosphere. As a result, the event had a festival-like feel, inviting students to stay and learn about sound financial practices at an important life juncture.
- Top Notch Event Management for a Seamless Experience
Managing a multi-university tour requires detailed coordination and clear communication to keep all the logistics on time and the project on track. From trucking and drayage logistics to on-site crew coordination with local hands, Fuller Street takes care of all the moving parts to ensure a seamless experience for the brand. The client can focus on their customer relationships, while we deliver the customer experience. With Fuller Street’s background in years of event production, each campus setup ran smoothly and safely, creating an experience students and organizers could count on.
What it takes to Transform Vision into Reality
Translating design concepts into interactive engaging experiences remains one of the most rewarding aspects of what we do. We love working with brands with custom fabrications for their experiential marketing events. By translating creative layouts into tangible builds, we can deliver an experience that exceeds expectations and increases brand loyalty.
Financial Awareness Through Customer Engagement
The Chase Bank Back to the Yard tour wasn’t just about fun—it was about fostering financial wisdom in a way that felt relevant and exciting to an audience who may otherwise not even think about financial wellness. (I mean, have you ever been a Freshman in college???) Educating students on financial topics through interactive methods reinforced Chase Bank’s commitment to supporting young adults’ financial success for the future, a fantastic way to give back and build up their future constituents. This event highlighted the value of customer engagement and how to build brand loyalty through experiential marketing and showed how well-crafted events can deepen connections with the target audience.
Why Choose Fuller Street for Experiential Marketing and 360 Event Management?
If you’re wondering how to build brand loyalty, this event from Chase Back to the Yard is a play you want to implement. They targeted the customer, created an engaging event to attract them, gave them a ton of free knowledge and an unforgettable experience, and built up loyalty with a future customer case. Both Chase and the future customers left feeling completely satisfied, which is an absolute business win win for Chase.
At Fuller Street, we dedicate our services to crafting unforgettable experiences that foster customer engagement and brand loyalty for your business. And with our 360 Production Management services we cover all stages of event production from concept and logistics to seamless execution. We have years of experience behind us where your favorite brands have trusted us to build immersive custom branded experiences for growth. We can help you the same way we help organizations like Chase Bank connect with their audiences.
Whether you’re planning a single-day activation or a multi-stop tour, Fuller Street has the knowledge to manage event logistics and ensure flawless delivery. Our hands-on approach to engagement marketing means we’re there every step of the way, making sure your event runs smoothly and delivers maximum impact, and resonates with attendees. Our goal is to help you leave a lasting impression through immersive experiences tailored to your brand’s vision, values, and goals.
Wrapping Up: Celebrating Financial Awareness with Chase Bank
The Chase Bank “Back to the Yard” tour was a powerful example of the impact of experiential marketing. If you’re wondering how to build brand loyalty, copy this play from Chase Back to the Yard.
By creating an engaging environment for financial education, Chase Bank effectively connected with young college students in ways that felt empowering and meaningful. We’re honored to have been part of this initiative and look forward to helping more brands make memorable connections through customer engagement and experiential marketing.
If your brand is ready to make a lasting impression, connect with Fuller Street. From custom event fabrications to 360 Production Management, our team is here to bring your vision to life in memorable ways.
