Elevating Esports Experiences with Custom Fabrication

The world of esports and competitive gaming continues to grow in prominence. The esports market has evolved from a niche hobby into a multi-billion-dollar entertainment industry. According to ASO World’s Global Esports Market Report (2025), the market is valued at around $3 billion, up from $2.53 billion in 2024. Driven by sponsorships, media rights, and large-scale live events, the industry is projected to hit a market size of over $6 billion by 2029. asoworld.combdo.com.

As the industry grows, so will the expectations for production value and quality. For event producers and brands, this means every visual and technical element including stage design, lighting, broadcast sets, and audience layouts play a critical role in shaping the fan experience. For example the internet going out at the 2025 FNCS at USC’s Galen Center led to 30 minutes of cringe with the MC as they tried to keep fans engaged while the tech elves worked hard to get the show back up and running.

But not only must the production quality be higher than ever. With events happening in larger arenas and convention centers, you need your stage appeal and aesthetics to hit a glow up to match.

Fuller Street, a Los Angeles-based experiential fabrication and live event production company, partners with agencies, producers, and gaming brands to create immersive environments to elevate the energy and storytelling of esports events. They’ll build a professional esports gaming set and level up any NPC vibes to Main Character Energy status.

Why Fabrication Matters in Esports

Esports events are more than competitions. They’re high-impact productions and true experiential marketing events. Fans have grown to expect a level of immersion and for the set to reflect the excitement and aesthetics of the game. Generic and off-brand setups can diminish that energy and leave audiences underwhelmed and disconnected, especially when competing with global events that feature broadcast-quality visuals.

That’s why custom set fabrication matters. Fabrication for esports events brings creative ideas to life through precision engineering and brand integration. It takes a bland stage set and transforms it into a world fans are familiar with. From custom gamer pods to LED-integrated broadcast desks, fabrication defines the visual identity of modern tournaments.

• Tight timelines for design, fabrication, and installation before live broadcast deadlines.
• Limited venue access, often just days before events.
• Integration needs between fabrication, LED, lighting, and AV systems.
• Brand consistency across sponsor, game, and event identities.
• Player comfort and performance—balancing visual impact with ergonomics.

Working with a full-service fabrication and event production company helps solve these challenges through coordination, pre-planning, and hands-on expertise.

The broadcast desk is the anchor of any esports event—where commentators and analysts bring the match to life. Fuller Street can design custom broadcast desks that merge visual presence with practicality, integrating LED lighting, cable management, monitor placement, and branding panels.

Gamer pods are the main element that involves the stars of the show. These custom gaming stations create focused zones for competitors to lock in, load up, and level the competition. Fuller Street can fabricate custom gamer stations with branded badging, ventilation, RGB lighting, and even sound dampening if desired. Customized for player comfort and sponsor visibility, these gaming stations become key focal points for the event and social media shares.

From large-format printed graphics to 3D scenic elements, Fuller Street designs backdrops that tell the event’s story, capturing the emotion and narrative of each competition. Replica portals? Check. Life-size characters? Check. LED walls and custom framing? Check. The possibilities are nearly endless, limited only by imagination and the laws of physics.

Lighting is crucial. Both on the talent and in the aesthetic designs. Think professional grade LED strip lighting around your gamer pods that correspond with getting cooked by the competition: Green means good, Red means…. well… time to respawn next round. ratios or defines atmosphere. Fuller Street can integrate LED walls, pixel-mapped lighting, and animated fixtures synced to gameplay to amplify energy and create thematic moments.

Beyond the stage, fan engagement zones bring audiences into the action. Custom displays, branded selfie walls, photo backdrops, and interactive sponsor activations transform passive viewers into participants. This is where the attendees become your brand ambassadors. You build the experience. They carry out the marketing efforts on social media. And there’s nothing worse than having no points of interaction for them to share their memories and moments with the world. Which is why interactive elements and photo moments make essential parts of the esports event production.

Why Choose a Los Angeles Fabrication Partner

While many of the largest esports tournaments have historically been staged overseas, the rise of domestic esports events across the U.S. is reshaping where productions are built and managed. As more publishers, leagues, and brand sponsors invest in North American competitions, partnering early with a trusted, stateside fabrication company ensures you’re ready to meet that demand with quality and speed.

Los Angeles remains the center of entertainment and live event innovation, making it a strategic hub for esports production. Partnering with a Los Angeles-based fabrication company like Fuller Street means access to:

• Experienced scenic fabricators familiar with broadcast standards
• Shorter turnaround times for domestic events
• Established relationships with leading LED, rigging, and AV vendors
• On-site support for multi-day tournaments, traveling shows, and broadcast installations

360 Degrees of Event Success

Fabrication + Event Management as a Full-Service Solution

Fuller Street doesn’t just build scenic elements — they deliver 360 event management services for large scale events, eliminating even more stress from your workload. From CAD design and material sourcing to on-site installation and strike, pluse venue logistics coordination, every detail is handled with professional precision.

The result: a cohesive production that runs smoothly, looks outstanding, and makes the brand (and the event team behind it) shine.

Why Agencies Choose Fuller Street

We find that agencies look for a few important qualifications when choosing a fabrication partner.  Agencies are often looking for a fabrication partner who:

• Understands the pressure of client deadlines and brand expectations.
• Can build complex scenic elements that are safe, scalable, and transportable.
• Offers transparent communication and realistic timelines and budgets

Los Angeles based. National Capability.

Fuller Street understands the goal isn’t to outshine agencies. They understand that the role is to make agencies look great for their clients. When your brand clients see the finished build, they’ll remember the agency that brought it all together.

When your agency wins, Fuller Street’s goal is accomplished.

Located in Southern California, Fuller Street is positioned to serve the hub of Los Angeles event production companies while also executing projects nationwide. We’ve supported agencies on brand event production company LA builds as well as national tours. Whether it’s public event production in Los Angeles, CA or a touring activation across universities, we adapt to the scale of your campaign.

If your agency is looking for an experiential fabrication partner or a live events production company with the scale to handle six-figure projects, Fuller Street is here to support you.

We’re built for agencies. We know the stakes. And we deliver work that elevates your brand relationships.

Ready to Build Your Next Esports Experience?

In the world of competitive gaming, production quality is becoming a large part of the spectacle. Fuller Street helps event producers, agencies, and brands create memorable, functional, and visually stunning environments that elevate both player performance and audience engagement.

Let’s build something unforgettable.

Contact Fuller Street to bring your next esports stage or gaming activation to life.

Imagine what we can create together.