How Fuller Street Powered Chase Bank\u2019s Experiential Marketing College Tour<\/h1>\n<\/div>Raising Financial Awareness Through Experiential Marketing: The Chase Bank \u2018Back to the Yard\u2019 Tour<\/h2>\n<\/div>![\"Chase](\"https:\/\/fullerstreet.com\/wp-content\/uploads\/2024\/11\/Chase-Back-to-the-Yard-360-Event-Management-Fuller-Street-3.jpeg\" "\\"Chase")
<\/span><\/div>E<\/span>ngaging young audiences in a meaningful way is key for brands seeking to build lasting relationships. Recently, our team at Fuller Street partnered with Chase Bank for their annual “Back to the Yard” event\u2014a unique experiential marketing tour that helps young college students make sound financial decisions through interactive learning. Here\u2019s a look at how we helped make this multi-campus experience unforgettable.
\n<\/span><\/p>\n<\/div>Setting the Stage: How to Engage College Students Through Experiential Marketing<\/h3>\n<\/div>Chase Bank\u2019s “Back to the Yard” tour is a prime example of good experiential marketing at work. The best brand activations not only entertain, but they are also designed to engage and educate. With a focus on customer engagement and delivering actionable insights in a fun way, this event was crafted to create lasting impressions for college students, ultimately creating deeper brand loyalty for Chase Bank with new young constituents. It\u2019s a win win. <\/span><\/p>\nFuller Street lent a hand with full <\/i><\/i><\/i><\/i>360 Production Management<\/i>,<\/a> handling every detail from strategic planning to execution across multiple university stops through various cities. Our hands-on management approach allowed us to provide a smooth, on-brand experience that was both educational and enjoyable.<\/p>\n<\/div>How to stand out with brand activations: Key Components of the Chase Bank \u2018Back to the Yard\u2019 Event<\/h3>\n<\/div>![\"Chase](\"https:\/\/fullerstreet.com\/wp-content\/uploads\/2024\/11\/Chase-Back-to-the-Yard-360-Event-Management-Fuller-Street-9.jpeg\" "\\"Chase")
<\/span><\/div>To make the event fun and memorable for the attending students, we implemented custom fabrications, engaging games, areas to post up for food and conversation.\u00a0 Not to mention a chance to win free cash!\u00a0 Here\u2019s a snapshot of some of the highlights:<\/span><\/p>\n<\/div>\n- Interactive Games & Custom Fabrications<\/i><\/b><\/li>\n<\/ul>\n<\/div>
The event included various custom interactive pieces that we designed and fabricated. The branded Plinko, Cornhole, and oversized Jenga tower were all designed and built in house.\u00a0 We loved the idea and the playful way it allowed connection with the Chase Bank brand while supporting the financial awareness goals of the event.\u00a0 But the standout element was definitely the cash grab machine we designed and built from scratch \u2013 because what college student doesn\u2019t need free cash? (The cash was purely for fun\u2014but it made for great energy!) The extra layer of excitement and attraction these games brought to the event allowed students to interact with the brand in ways they\u2019ll remember<\/a> throughout their college careers.<\/span><\/p>\n<\/div>\n- Atmosphere & Ambience: Creating the Vibe<\/i><\/b><\/li>\n<\/ul>\n<\/div>
Successful brand events need the right ambience, and we made sure the Chase Back to the Yard tour had just that. To create a comfortable, energetic environment, we provided tables, seating, umbrellas, and a custom surround for the DJ booth. Music is key at any event, especially at colleges, and the DJ booth gave students a soundtrack to their financial learning. With the seating, and music, every student had a draw to enjoy the atmosphere.\u00a0 As a result, the event had a festival-like feel, inviting students to stay and learn about sound financial practices at an important life juncture.<\/span><\/p>\n<\/div>\n- Top Notch Event Management for a Seamless Experience<\/i><\/b><\/li>\n<\/ul>\n<\/div>
Managing a multi-university tour requires detailed coordination and clear communication to keep all the logistics on time and the project on track. From trucking and drayage logistics to on-site crew coordination with local hands, Fuller Street takes care of all the moving parts to ensure a seamless experience for the brand. The client can focus on their customer relationships, while we deliver the customer experience. With Fuller Street\u2019s background in years of event production<\/a>, each campus setup ran smoothly and safely, creating an experience students and organizers could count on.<\/span><\/p>\n<\/div>![\"Chase](\"https:\/\/fullerstreet.com\/wp-content\/uploads\/2024\/11\/Chase-Back-to-the-Yard-with-Fuller-Street-Experiential-Marketing-1.jpg\")
<\/div><\/div><\/div>![\"Chase](\"https:\/\/fullerstreet.com\/wp-content\/uploads\/2024\/11\/Chase-Back-to-the-Yard-with-Fuller-Street-Experiential-Marketing-3.jpg\")
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<\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>What it takes to Transform Vision into Reality<\/h3>\n<\/div>
Raising Financial Awareness Through Experiential Marketing: The Chase Bank \u2018Back to the Yard\u2019 Tour<\/h2>\n<\/div><\/span><\/div>E<\/span>ngaging young audiences in a meaningful way is key for brands seeking to build lasting relationships. Recently, our team at Fuller Street partnered with Chase Bank for their annual “Back to the Yard” event\u2014a unique experiential marketing tour that helps young college students make sound financial decisions through interactive learning. Here\u2019s a look at how we helped make this multi-campus experience unforgettable.
\n<\/span><\/p>\n<\/div>Setting the Stage: How to Engage College Students Through Experiential Marketing<\/h3>\n<\/div>Chase Bank\u2019s “Back to the Yard” tour is a prime example of good experiential marketing at work. The best brand activations not only entertain, but they are also designed to engage and educate. With a focus on customer engagement and delivering actionable insights in a fun way, this event was crafted to create lasting impressions for college students, ultimately creating deeper brand loyalty for Chase Bank with new young constituents. It\u2019s a win win. <\/span><\/p>\nFuller Street lent a hand with full <\/i><\/i><\/i><\/i>360 Production Management<\/i>,<\/a> handling every detail from strategic planning to execution across multiple university stops through various cities. Our hands-on management approach allowed us to provide a smooth, on-brand experience that was both educational and enjoyable.<\/p>\n<\/div>How to stand out with brand activations: Key Components of the Chase Bank \u2018Back to the Yard\u2019 Event<\/h3>\n<\/div><\/span><\/div>To make the event fun and memorable for the attending students, we implemented custom fabrications, engaging games, areas to post up for food and conversation.\u00a0 Not to mention a chance to win free cash!\u00a0 Here\u2019s a snapshot of some of the highlights:<\/span><\/p>\n<\/div>\n- Interactive Games & Custom Fabrications<\/i><\/b><\/li>\n<\/ul>\n<\/div>
The event included various custom interactive pieces that we designed and fabricated. The branded Plinko, Cornhole, and oversized Jenga tower were all designed and built in house.\u00a0 We loved the idea and the playful way it allowed connection with the Chase Bank brand while supporting the financial awareness goals of the event.\u00a0 But the standout element was definitely the cash grab machine we designed and built from scratch \u2013 because what college student doesn\u2019t need free cash? (The cash was purely for fun\u2014but it made for great energy!) The extra layer of excitement and attraction these games brought to the event allowed students to interact with the brand in ways they\u2019ll remember<\/a> throughout their college careers.<\/span><\/p>\n<\/div>\n- Atmosphere & Ambience: Creating the Vibe<\/i><\/b><\/li>\n<\/ul>\n<\/div>
Successful brand events need the right ambience, and we made sure the Chase Back to the Yard tour had just that. To create a comfortable, energetic environment, we provided tables, seating, umbrellas, and a custom surround for the DJ booth. Music is key at any event, especially at colleges, and the DJ booth gave students a soundtrack to their financial learning. With the seating, and music, every student had a draw to enjoy the atmosphere.\u00a0 As a result, the event had a festival-like feel, inviting students to stay and learn about sound financial practices at an important life juncture.<\/span><\/p>\n<\/div>\n- Top Notch Event Management for a Seamless Experience<\/i><\/b><\/li>\n<\/ul>\n<\/div>
Managing a multi-university tour requires detailed coordination and clear communication to keep all the logistics on time and the project on track. From trucking and drayage logistics to on-site crew coordination with local hands, Fuller Street takes care of all the moving parts to ensure a seamless experience for the brand. The client can focus on their customer relationships, while we deliver the customer experience. With Fuller Street\u2019s background in years of event production<\/a>, each campus setup ran smoothly and safely, creating an experience students and organizers could count on.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>What it takes to Transform Vision into Reality<\/h3>\n<\/div>
<\/span><\/div>E<\/span>ngaging young audiences in a meaningful way is key for brands seeking to build lasting relationships. Recently, our team at Fuller Street partnered with Chase Bank for their annual “Back to the Yard” event\u2014a unique experiential marketing tour that helps young college students make sound financial decisions through interactive learning. Here\u2019s a look at how we helped make this multi-campus experience unforgettable. Chase Bank\u2019s “Back to the Yard” tour is a prime example of good experiential marketing at work. The best brand activations not only entertain, but they are also designed to engage and educate. With a focus on customer engagement and delivering actionable insights in a fun way, this event was crafted to create lasting impressions for college students, ultimately creating deeper brand loyalty for Chase Bank with new young constituents. It\u2019s a win win. <\/span><\/p>\n Fuller Street lent a hand with full <\/i><\/i><\/i><\/i>360 Production Management<\/i>,<\/a> handling every detail from strategic planning to execution across multiple university stops through various cities. Our hands-on management approach allowed us to provide a smooth, on-brand experience that was both educational and enjoyable.<\/p>\n<\/div> To make the event fun and memorable for the attending students, we implemented custom fabrications, engaging games, areas to post up for food and conversation.\u00a0 Not to mention a chance to win free cash!\u00a0 Here\u2019s a snapshot of some of the highlights:<\/span><\/p>\n<\/div> The event included various custom interactive pieces that we designed and fabricated. The branded Plinko, Cornhole, and oversized Jenga tower were all designed and built in house.\u00a0 We loved the idea and the playful way it allowed connection with the Chase Bank brand while supporting the financial awareness goals of the event.\u00a0 But the standout element was definitely the cash grab machine we designed and built from scratch \u2013 because what college student doesn\u2019t need free cash? (The cash was purely for fun\u2014but it made for great energy!) The extra layer of excitement and attraction these games brought to the event allowed students to interact with the brand in ways they\u2019ll remember<\/a> throughout their college careers.<\/span><\/p>\n<\/div> Successful brand events need the right ambience, and we made sure the Chase Back to the Yard tour had just that. To create a comfortable, energetic environment, we provided tables, seating, umbrellas, and a custom surround for the DJ booth. Music is key at any event, especially at colleges, and the DJ booth gave students a soundtrack to their financial learning. With the seating, and music, every student had a draw to enjoy the atmosphere.\u00a0 As a result, the event had a festival-like feel, inviting students to stay and learn about sound financial practices at an important life juncture.<\/span><\/p>\n<\/div> Managing a multi-university tour requires detailed coordination and clear communication to keep all the logistics on time and the project on track. From trucking and drayage logistics to on-site crew coordination with local hands, Fuller Street takes care of all the moving parts to ensure a seamless experience for the brand. The client can focus on their customer relationships, while we deliver the customer experience. With Fuller Street\u2019s background in years of event production<\/a>, each campus setup ran smoothly and safely, creating an experience students and organizers could count on.<\/span><\/p>\n<\/div>
\n<\/span><\/p>\n<\/div>Setting the Stage: How to Engage College Students Through Experiential Marketing<\/h3>\n<\/div>
How to stand out with brand activations: Key Components of the Chase Bank \u2018Back to the Yard\u2019 Event<\/h3>\n<\/div>
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<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>What it takes to Transform Vision into Reality<\/h3>\n<\/div>
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